TLA supports Extravaganza’s acquisition of ROJA Parfums

Tribonian Law Advisors (“TLA”) has advised Extravaganza Group (“Extravaganza”), a leading UAE-based player in the luxury fragrance and beauty industry, on the acquisition of the entire issued share capital of UK-based Roja Parfums Holdings II Limited and its subsidiary, Roja Parfums Holdings Limited (collectively, “ROJA Parfums”), an internationally recognized name in haute perfumery.

This acquisition marks a significant milestone in the Extravaganza group’s international expansion, building on its established fragrance distribution business in the Middle East and portfolio of over 50 international brands. The transaction brings together Extravaganza’s regional expertise and established presence in key growth markets, including the Middle East, Europe, the Americas and Africa with ROJA Parfums’ distinctive brand heritage, craftsmanship and international footprint spanning retail, e-commerce and more than 500 points of sale.

Commenting on the transaction, Carlo Pianese, partner at TLA, said, “We are pleased to contribute to Extravaganza’s international expansion. This acquisition brings together two established names in the luxury fragrance sector. It is a testimony of TLA team’s ability to support its clients on regional as well as outbound transactions across a wide range of industries. We look forward to seeing the transaction realize its strategic potential and support the Extravaganza group’s continued growth in the sector globally.”

 Rindala Beydoun, managing partner at TLA, said, “We are pleased to have acted for Extravaganza Group on this transaction. This matter reflects the depth of TLA’s experience in advising on investments in the Retail sector, and our continued commitment to supporting clients in executing their expansion strategies.”

The TLA team advising on the transaction was led by partner Carlo Pianese, assisted by senior associate Siwar Roumanos and associate Marita Karaky.