AG advises founders of Hug Digital on the sale of a majority stake to Grey Group

Addleshaw Goddard’s Dubai Corporate team has advised the founders of leading regional digital media agency Hug Digital, in relation to their sale of a majority stake to Grey Group (part of the WPP Group).

Founded by Oussama Jamal (chairman) and Tim Baker (chief executive officer) in 2009, Hug Digital is one of the largest and fastest growing, 360°digital agencies in the MENA region.

The full extent of the services offered by Hug Digital encompasses handling their client brands’ social assets, content creation, influencer marketing, digital products development, full-fledged digital campaigns, web and mobile app development, on-ground and digital activations, media planning & buying as well as digital research, analysis and social listening.

Headquartered in Dubai, UAE and with offices in Egypt and India, Hug Digital has a headcount of 144 full-time staff. Their client roster includes more than 70 international, regional and local brands.

The Addleshaw Goddard team was led by Dubai-based Corporate and M&A partner, Darren Harris and Ben Sims, associate.