Anglo-Israeli professional services marketing consultancies launch JV to support companies in the UAE and Israel

Myddleton Communications Ltd, one of the UK’s leading professional services communications consultancies and Noa Mayer Consulting & Business Development, one of Israel’s top business development consultancies, have announced the formation of a new international joint venture to support UAE businesses following the ground breaking announcement that the United Arab Emirates and Israel will establish open diplomatic relations.

On 18th August 2020, and after years of secret contacts, both countries announced the Abraham Accord to establish normal relations between the two states including business and commerce, tourism, direct flights, scientific cooperation and eventually full diplomatic ties at ambassadorial level.

The joint venture, Myddleton Mayer Marketing (MMM), brings together two highly-experienced consultancies with unique skills and expertise in both the UAE and Israeli markets. MMM will offer bi-lateral marketing and business development support to companies and professional services firms wishing to do business under the new Accord.

Commenting on the launch of MMM, Paul Jaffa, managing director of Myddleton Communications said,“We are very excited at the prospect of working closely with clients in both the UAE and Israel, following this historic Accord. We believe it will open up tremendous opportunities for existing and start-up businesses and professional service firms to build up substantial commercial platforms in each country and to collaborate in sectors where both countries have overlapping skills and interests. This is the beginning of a new era in both countries and across the Middle East.”

London-based Myddleton Communications is one of the UK’s leading specialist professional services communications consultancies working with UK and international clients in global markets. Myddleton has been active working with clients in the UAE and across the Middle East for the past 13 years.

Based in Tel Aviv, Israel, Noa Mayer Consulting & Business Development brings over 20 years of practical professional experience providing advanced Business Development and Marketing services for domestic and international businesses in Israel. Principal Noa Mayer started her career as a lawyer in one of Israel’s leading law firms and subsequently moved on to senior management and consulting positions in Israel and Australia.

Noa Mayer, principal of Noa Mayer Consulting added,“The Accord provides a unique opportunity for businesses to open up new hi-growth markets initially in the UAE and then across the Middle East region where there is high demand for Israel’s expertise in market leading sectors. Having a true understanding of the synergy between the clients’ business and communication needs, our service seamlessly combines both these aspects. MMM’s deep knowledge of both markets will ensure we can create and develop substantial new business for our clients in either market.”

For hi-growth business in the UAE and Israel, the Abraham Accord offers unparalleled opportunities to collaborate with companies at the leading edge of technology and Innovation and open new markets for existing products and services. The Accord is initially focused on the renewable energy, healthcare, education, water, space and defence industries and the specialist bio-tech, medi-tech, agri-tech, green-tech, food tech and cyber-tech sectors.

The Israel Economy Ministry reports that exports to the UAE, which are currently at around US$300,000 a year, could jump to an annual US$300-$500 million, with UAE investments in Israel predicted to grow to up to US$350 million a year.

MMM has been created specifically to assist companies take advantage of the commercial opportunities offered by the Accord combining creative thought and fresh perspectives with integrated B2B marketing communications in both countries. MMM’s focus is on strategy & insight, brand development, digital marketing, PR & media, content creation and high impact marketing campaigns to assist clients enter and do business in these exciting new markets

As both governments have begun preparing frameworks to ease the process of bilateral trade and investment, MMM has partnered with specialists to provide clients with high level and comprehensive advice on all the legal, tax, labour and financial aspects of launching new products and services and entering either of these complex markets.


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