Baker McKenzie Cairo represents Maseera Holding

Baker McKenzie Cairo office has advised Maseera Holding for Financial Investments (“Maseera”), a Cairo-based digital financial services provider (FSP), on the strategic acquisition of 100 per cent of Maseera Holding by 2PointZero, a transformative global investment platform and a subsidiary of International Holding Company (IHC).

As part of the transaction structure, 2PointZero has established a new Abu Dhabi-based entity under the Maseera Holding name and Amro Abouesh has become a minority shareholder and CEO.  This strategic partnership aims to transform Maseera, into a global, AI-powered, digital-first financial services provider.

2PointZero plans to invest USD1 billion into Maseera over the coming years with a vision to expand it into a transcontinental platform with operations spanning key markets in Asia and Africa.

Leading on the transaction, Mohammad Ghannam, managing Partner of Baker McKenzie Cairo, stated: “We are proud to have played a key role in facilitating this strategic acquisition and partnership. With the growing demand of AI-driven financial services, the acquisition by 2PointZero of Maseera and folding it under a larger platform with a global reach reflects the commitment to enhancing financial inclusion and fostering sustainable growth, particularly for low and middle income individuals.”

The Cairo team at Baker McKenzie was led by partner Mohammad Ghannam, with assistance from associate Chirouette Elmasry.

The team also included Ibrahim El Gengehy, partner, Ibrahim El Messery, counsel and Yomna Taha,  senior associate, at Adsero – Ragy Soliman & Partners law firm.