BOOST set to revolutionise BD and Marketing in law firms

BOOST, a dynamic new company founded by two female entrepreneurs with over 15 years of experience in business development (BD) and marketing functions within law firms, has officially launched in the UAE. Based in Dubai, BOOST aims to revolutionise the BD and marketing functions within the legal industry, starting with a focus on law BD and marketing firm professionals across the EMEA region.

In a rapidly evolving legal landscape, BD and Marketing have become essential drivers of success for law firms. Yet, those leading these functions must navigate a transforming environment that requires not only operational expertise but also strategic insight and adaptability. BOOST seeks to elevate these roles from traditional support functions to key leadership positions that help shape the future of law firms, starting with supporting newcomers into the legal market.

BOOST has already received strong support from renowned international law firms globally, highlighting the industry’s recognition of BOOST’s innovative approach and the importance placed on advancing professional development for business development and marketing teams within the legal sector.  It has also already achieved a few major milestones, including the launch of successful think tanks in Dubai, Milan, Copenhagen, and Amsterdam. Subsequently BOOST has released a comprehensive report identifying the critical challenges faced by BD teams, such as the adoption of technology or data driven client management,  and highlighting opportunities for law firms to adopt a more client-centric approach to business development.

With upcoming sessions scheduled in Riyadh, Paris, London, Frankfurt, Brussels, Zurich, the Nordics and Asia, BOOST is further extending its reach, but also its network, for the benefit of the BOOST community and the law firm BD and marketing functions. At the core of BOOST’s approach is a commitment to collaboration across the entire legal ecosystem, engaging with technology service providers, legal directories, market intelligence experts, clients, and law firm managing partners.

BOOST has also initiated a dialogue with 100 law firm managing partners dedicated to transforming BD and marketing roles into strategic positions focused on client value. Recognising that BD and marketing professionals serve as essential connectors within law firms, BOOST provides the training, tools, and strategic insights needed to enhance client relationships, deliver exceptional services, and drive sustainable growth for law firms.

“At BOOST, we are committed to providing BD and Marketing professionals with the tools they need to not just keep pace with change, but to lead it,” said co-founder Jeanne-Sophie Niard. “Our mission is simple yet ambitious: to empower individuals with the skills, insights, and networks that will help them lead their firms into the future, and we are excited to start this journey with our colleagues across EMEA.”

“We believe in the power of community and collaboration to drive meaningful transformation,” added co-founder Barbara Koenen-Geerdink. “Through our platform, we are creating a space for BD and Marketing professionals to share knowledge, collaborate, and build lasting professional relationships globally that will strengthen not only their teams but the legal profession as a whole.”

As BOOST looks to expand beyond EMEA, its founders are confident that their innovative approach will shape the future of BD and Marketing in the legal industry worldwide.

BOOST is a company founded by two female entrepreneurs with over 15 years of combined experience in business development and marketing within law firms. Based in Dubai, BOOST is on a mission to empower law firm BD and Marketing professionals by providing cutting-edge learning, strategic support, leadership development, and community-building opportunities. Through its platform, BOOST aims to reshape the legal industry’s approach to BD and Marketing, starting with a focus on law firm professionals in the EMEA region.

BOOST is built around three key pillars to address the evolving needs of law firm BD and Marketing teams:

• Learning: Its online platform offers comprehensive training, covering all aspects of a general BD role in a law firm; from directory submissions to conducting research, crafting proposals, and understanding data analysis for BD professionals.
• Community: BOOST creates a thriving community both online and offline. Hosting two weekly coaching sessions for those new to the legal industry, alongside physical Think Tank and focus group sessions in various locations, fostering a space for collaboration and support.
• Boosting our Profession: Engaging with the wider ecosystem, including law firm managing partners, industry bodies, experts, and service providers. Regular conversations, thought leadership, and advisory board meetings to stay at the forefront of the industry and drive meaningful change within the profession.

For more information about BOOST and its services, please visit www.boostbdm.com.