Simmons & Simmons advises on largest music festival in the world in KSA

The law firm provided legal advice to help bring the largest ever music festival to life in Saudi Arabia. SOUNDSTORM: the four-day event featuring 200 artists across multiple genres and eight stages concluded on 19 December 2021. More than half a million people attended the festival, surpassing Tomorrowland – making it the largest music festival in the world.

Simmons’ Middle East TMT partner Raza Rizvi commented, “The Saudi legal and regulatory landscape when it comes to media and entertainment is changing more profoundly and rapidly than any other place in the world right now. The novelty and size of this festival and other novel projects we are working on in the Kingdom reiterate the seriousness of the Saudi ambition to transform.”

Lead associate Olivia McKenzie commented, “Although the Saudi opportunity is vast for so many TMT sector businesses, government endorsement remains critical and the local landscape contains uncertainty around key areas of risk which need to be properly mitigated.”