The Value of Trademarks

November 2013

With top trademarks around the world being valued at billions of dollars, it’s only natural that companies employ best practices to protect their brand from unauthorised infringement. Theuns van de Merwe of Cedar White Bradley adeptly answers frequently-asked-questions on trademarks. A trademark encapsulates a part of the goodwill of a business, which may be defined as the “attractive force which...

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	Cover Story
	A CRYPTO DILEMMA
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	Digital Version

The Value of Trademarks

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