“Trust me, I’m a lawyer”

With an ever-growing supply of talent and alternatives for clients to consider, competition is rapidly increasing in the legal industry and a greater emphasis is being placed on the marketing and publicising of our professional services.  How do we find clients and generate new business in such a climate? Regardless of the jurisdiction in which we operate, lawyers have a tendency to be uncomfortable with marketing and advertising their services to the general...
To continue reading this article, Existing users can sign in / subscribe / renew and new users are requested to register.

Previous Editions